Customer Testimonial: How a PR Coach Uses TrueSource
Gloria Chou PR uses TrueSource to monetize their media list dataset. Learn how they sell data through TrueSource!

One of TrueSource’s early customers, Gloria Chou PR, is a boutique PR consultancy and coaching company specializing in supporting small businesses in their media and press outreach efforts. Besides providing them with the right processes and methodologies, Gloria’s services also include the names, contact details, and much more detailed information about journalists, bloggers, podcasters, and other influencers that could help grow their clients’ business.

 

Gloria Chou PR’s challenge with their media list

Sharing datasets has always been a challenge for Gloria’s team as the subscription and marketing management platform they use does not provide a custom solution for this. So they set up custom pages and embedded multiple Microsoft Excel spreadsheets into those, which their clients had to download and manually search and filter through on their own computers. This did not only complicate the clients’ life, but it was also a hassle for Gloria’s team to manage: they had to update the files individually on their computers, upload them one by one and make sure that the most up-to-date version was available online. On top of this, Gloria Chou PR did not have any insight into who has been downloading which file and how often each file was being accessed.

 

What is TrueSource?

This is where TrueSource comes in! TrueSource is a data monetization platform that empowers companies with tabular datasets to share their data with potential buyers and sell access based on their needs. You can say that TrueSource is “Shopify for Data” where the small to medium businesses of Shopify would be businesses wanting to capitalize on their data, not physical products. They can be professional data providers or data vendors selling terabytes or hundreds of gigabytes of data, first-party data holders who generate data as part of their core business and want to generate incremental revenues through selling data upstream or downstream in their value chain or to financial markets, or, just like in the case of Gloria Chou PR, small businesses that share data as part of their services.

TrueSource not only hosts and serves your data but also provides a beautiful user interface (aka. frontend) for your data, in which your potential buyers can discover and sample your dataset, filter based on your selected criteria, and even perform searches. Then they can download or subscribe to your data feed at the cadence of their choice at the price you, as the data seller, have set. TrueSource offers the most flexible monetization options: one-time access, periodic subscriptions, user tiers with access to different parts of your dataset, premium columns, and a combination of all of the above. Monetization, payments, and invoicing, together with user analytics, are all integrated into one platform to simplify your data selling experience.

 

TrueSource Data Product for Gloria Chou PR

Finally, take a look at how Gloria Chou PR has introduced TrueSource to their clients to get a glimpse of how TrueSource looks in action. Don’t hesitate to get in touch with us to learn about how can you increase your revenues through TrueSource’s self-serve data storefronts!

Gloria Chou PR media list - data monetization for a PR Coach

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